Privacy Policy | Letford Media

Welcome to the Letford Media.

In Part I of this Privacy Statement we set forth Letford Media’s privacy policy as to data and information which we collect online through www.letfordmedia.com or other Letford Media websites which link to this Privacy Statement from their site (collectively, “Letford Media Websites”). In Part II of this Privacy Statement we set forth Letford Media’s Privacy Policy as to data and information which we collect other than through Letford Media Websites. Your use of the Letford Media Websites and/or provision of your personally identifiable information, sensitive personal information, or demographic information to Letford Media constitutes your consent to the use, storage, processing and transfer of that information in accordance with this Privacy Policy.

Letford Media is an organization that is based in the United States. We comply with U.S. laws governing the privacy of personal information, which may not provide the same level of data protection as provided under the laws of other countries.

PART I – LETFORD MEDIA WEBSITES PRIVACY STATEMENT

Throughout Letford Media Websites, there are forms for visitors to request information, products, and services. These forms may ask for contact information (such as your home and/or work phone number, fax number, street address and/or e-mail address, employer name and job title), unique identifiers (usually your log-in credential), financial information (such as your credit card number), or demographic information (for example, your birth year, location, certification designation, etc.). Contact information from these forms is used to provide the products, promotional materials, or memberships that you request. Forms on our site that request financial information do so in order to bill you for products or services ordered. Unique identifiers (specifically, your Letford Media login credentials) are collected from website visitors to verify the user’s identity for access to restricted content or features on the site.

This Letford Media Privacy Policy discloses Letford Media’s privacy practices and contains detailed information about the following:

What information of yours do Letford Media Websites collect?
What are “cookies” and how does Letford Media use them?
What organization collects the information and who has access to it?
How does Letford Media use the information it collects?
How can you modify your personal information?
What is the opt-out policy for Letford Media Websites?
What types of security procedures are in place to protect against the loss, misuse or alteration of your information?
How do Letford Media Websites use bulletin boards, discussion lists, and moderated chats?

Questions or Complaints regarding this Privacy Statement should be directed to:
Letford Media
info@letfordmedia.com

Letford Media Websites will update this policy from time to time, so please check back periodically. If at any point we decide to use personally identifiable information in a manner that is materially different from that stated at the time it was collected, we will endeavor to notify you of such changes (e.g., we will post a revised privacy policy with a new effective date, display the word “updated” next to the privacy policy link on each page on the Letford Media Websites, or otherwise), prior to implementing them.

Frequently-Asked Questions

1. What information of yours do Letford Media Websites collect?

Our goal is to become your destination for HR-related information by providing information, services, and product offerings that are most relevant to you in the most convenient way. To achieve this goal, Letford Media Websites collect information about site visitors.

Information collected online is usually defined as being either anonymous or personally identifiable.

Anonymous information refers to data that cannot be tied back to a specific individual. Letford Media collects some information each time a visitor comes to a Letford Media website, so we can improve the overall quality of the visitor’s online experience. For example, Letford Media collects the visitor’s IP address, browser, and platform type (e.g., Internet Explorer browser on a Windows platform). Gathering this data helps us to learn what browsers we need to support. Other anonymous information helps us determine what sections of Letford Media Websites are most popular and how many visitors come to our site(s). You do not have to register with Letford Media Websites before we can collect this anonymous information.

Personally identifiable information refers to data that tells us specifically who you are (e.g., your name, home and/or work email address, postal address, phone number and/or fax number, and your employer and job title, and if you are making a purchase, your credit card information). You are only required to provide such information if you want to take advantage of optional products and services provided through our website(s). We may also collect demographic information about you (e.g., birth year, certification designation, etc.).

Letford Media collects personal information in the following ways from different parts of its website(s):

Letford Media Membership Applications: You are sharing personally identifiable information (e.g., your name, home and/or work email address, postal address, and phone number and/or fax number, etc., and if you are making a purchase, your credit card information) and demographic information about you (e.g., birth year, certification designation, etc.) with us when you join Letford Media or renew your Letford Media membership through our website(s). Letford Media members will have Letford Media membership log-in credentials which enable members to take advantage of restricted content and features on Letford Media Websites.
Other Registration: When registering for specific services you may be asked for the same type of personally identifiable information (e.g., your name, home and/or work email address, postal address, and phone number and/or fax number, etc., and if you are making a purchase, your credit card information) and demographic information about you (e.g., birth year, certification designation, etc., and in the case of certification applications, felony convictions).For example, if you subscribe to an e-mail newsletter, you will be asked to provide your e-mail address.
Online Purchases: When you make a purchase using the Letford Media Store or when you subscribe to a Letford Media publication through our website we may also ask for the same type of personally identifiable information (e.g., name, home and/or work email address, postal address, and phone number and/or fax number, etc., and if you are making a purchase, your credit card information) and demographic information about you (e.g., birth year, certification designation, etc.).The number and variety of useful services on Letford Media Websites that may require collection of personally identifiable information and demographic information about you will continue to grow in the future.

2. What are “cookies” and how does Letford Media use them?

A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of your computer. This unique number identifies your web browser-but not you-to Letford Media computers whenever you visit Letford Media Websites. A cookie will not provide personally identifiable information about you, such as your name and address. The use of cookies is an industry standard, and cookies are currently used on most major websites. Most web browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you have received a cookie. You can also set your browser to refuse to accept cookies altogether. While Letford Media does not require you to use cookies, keep in mind that certain services will not function properly if you set your browser to refuse all cookies. To help serve you better, Letford Media generally uses cookies to:

Identify return visitors. Cookies let us remember your web browser so we can provide personalized member services. Cookies also allow us to identify Letford Media members who are returning to the site.

3. What organization collects the information and who has access to it?

Data collected through Letford Media’s website(s) is generally collected and maintained solely by Letford Media or its contracted vendors. More specifically:

a.) Personally identifiable information.

Information provided when you register for services or products. When you provide personally identifiable information or demographic information about you on Letford Media Websites to register for a service, buy a product, or take advantage of a promotion Letford Media reserves the right to sell or otherwise provide to selected third parties, mailing/information lists (e.g., names, home and/or work email address, postal address, and phone number and/or fax number, etc. and demographic information about you such as birth year, certification designation, etc.)derived from such registrations. If you wish to opt out of such list sales/distribution at any time, you may do so by following the directions in Item 6 below.
Information provided when joining or renewing membership in Letford Media. If you join Letford Media or renew your membership through our website, you provide personally identifiable information and demographic information about you on the membership application. Letford Media reserves the right to sell or otherwise provide mailing/information lists (names, home and/or work postal address, and phone number and/or fax number, etc. and demographic information about member such as birth year, certification designation, etc.) concerning members to selected third-parties. If you wish to opt out of such list sales/distributions at any time during your Letford Media membership, you may do so by following the directions in Item 6 below. Letford Media does not sell to third-parties, e-mail addresses obtained from member applications or renewals.
Sensitive Personal Information – Letford Media does not share with third parties, sensitive personal information such as passcodes, social security numbers, credit card numbers, felony conviction information, or health information except as necessary to complete transactions requested by you and under strict confidentiality and security protections; nor does Letford Media publish such sensitive personal information.

b.) Anonymous information.

We disclose to third-party sponsors/advertisers aggregate statistics (i.e., impressions and click-throughs on a company’s advertisement). Also, we may share aggregate website statistics with the media or other third parties. No personally identifiable information is disclosed to these sponsors/advertisers or other third parties as part of this process, only information in an aggregate form.

Be aware that Letford Media’s sponsors, advertisers, and third-party content providers have links on our site(s) that take you to other websites. For example, when you click on an ad displayed on Letford Media Websites, you are linked to another site. Please note also that links to other websites are provided throughout Letford Media Websites for users’ information and convenience. Letford Media hopes that all third parties involved adhere to our policies regarding the privacy of our users. However, Letford Media Websites Privacy Policy does not cover third-party data collection practices, and Letford Media Websites do not assume any responsibility for any actions of third parties.

Letford Media websites use several tools and tracking services to collect information about use of the site, such as the following.

Google Analytics
Web Tracking Pixels from :
- Facebook
- DoubleClick by Google

These tools and services collect information such as how often users visit this site, what pages or screens they visit on Letford Media websites, mouse clicks, mouse movements, scrolling activity as well as any text you type in the website. We use the information we collect to improve the site, offer better services, and to provide you a more personalized experience, including personalized ads on Letford Media websites and other websites. We do not use these tools to collect any personal information nor do we combine the collected information with personally identifiable information. The information may be collected by planting a permanent cookie on your web browser to identify you as a unique user whenever you visit the site. These cookies can only be used by the tools planting them and cannot be shared across tools and the data collected cannot be altered or retrieved by services from other domains.

You can disable cookies on your browser to prevent these tools from recognizing you on return visits to the site. (http://www.usa.gov/optout-instructions.shtml).

4. How does Letford Media use the information it collects?

a.) General

Letford Media collects information to provide you with the services you request and to improve our website(s). We retain this information for as long as we anticipate that we still have a reasonable need for the information.

If you join Letford Media or renew your Letford Media membership through our website(s), we use the personally identifiable information and demographic information you provide in the membership application to send you Letford Media publications, information about member benefits and special offers, and other information that Letford Media believes is relevant and useful to its members. Similarly, if you register for products or services through our website(s), we may use the personally identifiable information and demographic information you provide us in doing so to send you information that Letford Media believes is relevant and useful to you. See Section 3 above as to Letford Media policy on list sales.

As mentioned above, Letford Media uses the aggregate, anonymous data collected to let our sponsors/advertisers know the number of impressions or views and the number of “click throughs” on their advertisement(s). Letford Media also uses this aggregate, anonymous data to perform statistical analyses of the collective characteristics and behavior of our site visitors; to measure user interests regarding specific areas of Letford Media Websites; and to analyze how and where best to use our resources. Without such data, we would not know which parts of Letford Media Websites are the most popular, and we would not be able to change and update the content and services appropriately.

Letford Media may be required by law enforcement or judicial authorities to provide information on individual users to the appropriate governmental authorities. In matters involving a danger to personal or public safety, Letford Media may voluntarily provide information to appropriate governmental authorities.

b.) Exceptions

On occasion Letford Media collects personal information or demographic information through Letford Media Websites with the intent to afford a greater degree of privacy for such information than is otherwise set forth in this privacy policy. In those relatively rare situations where Letford Media does so it will clearly disclose to you at the time it collects such information, what degree of privacy will be afforded to the personal information and demographic information collected at such time; and Letford Media will follow a process to assure that the specifically disclosed degree of privacy is in fact afforded to such information. For example, Letford Media may collect survey information through a survey where Letford Media’s use of any personal information from that survey is more limited than the general Letford Media Privacy Statement would otherwise allow; in such a case Letford Media will disclose the stricter privacy policy governing that survey information at the time such personal information is collected from the survey respondent.

5. How can you review and modify your personal information or demographic information?

You have the following option for modifying or causing to be deleted personal information or demographic information previously provided by you to Letford Media:

E-mail: [email protected]

6. What is the opt-out policy for Letford Media Websites?

Letford Media provides members and customers the opportunity to opt-out of receiving communications from us and our partners. If you no longer wish to receive specific communications or services, you have the following option:

You can send an e-mail to: [email protected]

Instructions for opting out of any Letford Media e-mail newsletter you receive are included with each e-mail.

7. Your California Privacy Rights.

For California Residents Only. Letford Media may disclose your personal information to our third party vendors who may use that information to market directly to you. As a California resident, you have the right to opt-out of having your personal information licensed to such third parties. We will not share your information after we have received your notification that you are opting out. If you wish to opt-out you have the following option:

You can send an e-mail to: [email protected]

8. What kinds of security procedures are in place to protect against the loss, misuse or alteration of your information?

Letford Media Websites have security measures equal to or better than those reasonably expected in the industry, such as firewalls, in place to protect against the loss, misuse and alteration of your user data under our control. While we cannot guarantee that loss, misuse or alteration to data will not occur, we take reasonable precautions to prevent such unfortunate occurrences. Certain particularly sensitive information, such as your credit card number, collected for a commercial transaction is encrypted prior to transmission.

You are ultimately responsible for the security of your Letford Media login credentials. You may not share your Letford Media login credentials with colleagues or friends so they can access content or features that are restricted to Letford Media members only. You should log out of your browser at the end of each computer session to ensure that others cannot access your personal information and correspondence, especially if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe.

9. How do Letford Media Websites use bulletin boards, discussion lists, and moderated chats?

Letford Media websites may make bulletin boards, discussion lists, or moderated chats available to its members. Any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information. Although users may post messages that will appear on the message boards anonymously, Letford Media does retain a record of who posts all notes.

PART II – LETFORD MEDIA PRIVACY STATEMENT FOR INFORMATION COLLECTED OTHER THAN THROUGH LETFORD MEDIA WEBSITES

If you submit personal information or demographic information to Letford Media through any channel other than Letford Media Websites, the same privacy rules set forth at Part I above for Letford Media Websites will be applied to such personal information and demographic information you submit through channels other than Letford Media Websites (including without limitation your opt-out rights at Part I, Section 6 above), except as follows:

1. The “cookies” and other tracking devices used by Letford Media Websites and described in Part I above do not apply to personal information and demographic information gathered through channels other than Letford Media Websites.

2. Hardcopy personal information and demographic information provided to Letford Media which is not converted to electronic media and hosted by Letford Media will be subject to different security procedures than will stored electronic personal information and demographic information; but Letford Media does have security measures equal to or better than those reasonably expected in the industry, in place to protect against the loss, misuse and alteration of your hardcopy personal information and demographic information under our control.

3. When Letford Media collects personal information and demographic information through channels other than Letford Media Websites it may in some instances apply a different privacy policy to such information; but where it does so it shall conspicuously disclose to you at the time of collection what privacy policy will apply to such information. For example, Letford Media may collect survey information through a survey where Letford Media’s use of any personal information from that survey is more limited than the general Letford Media Privacy Statement would otherwise allow; in such a case Letford Media will disclose the stricter privacy policy governing that survey information at the time such personal information is collected from the survey respondent.